Appendix II
Business mail reach by social grade
2.0
1.2
1.2
1.2
1.2
1.2
1.0
0
A
B
C1
C2
DE
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Business mail items n=6,444
How is business mail shared in different households?
Business mail is consistently shared at a rate of 20 additional people per hundred mailings sent and this does not vary across the social classes.
Business mail reach is consistent across all socio-demographic groups.
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