Business mail reach by household size
2.0
1.4
1.3
1.3
1.2
1.2
1.0
1.0
0
1
2
3
4
5
6+
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Business mail items n=6,444
How does household size affect business mail reach?
Again we see a fairly consistent pattern for item reach, which increases slightly the larger the household.
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