Appendix II
Business mail reach by region
1.5
1.2
1.2
1.2
1.2
1.2
1.0
1.1
1.0
0.5
0.0
East Midlands and East of England
London and South East
North East, Yorkshire and the Humber
North West and West Midlands
Nothern Ireland Scotland
South West and Wales
Source: JICMAIL Q2+Q3 2017. Base: Business mail items n=6,444
Does region affect business mail reach? We see a consistent pattern again for reach by region of between 1.1 and 1.2.
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