Sessions & Speakers | Friday Bu
#600 | CCBHC and PPS in Practice: A Colorado Perspective Colorado already has a strong behavioral health safety net, including a prospective payment system (PPS) for Comprehensive Safety Net Providers (CSNPs). As the state moves to implement CCBHC and a new PPS, this session explores what that transition looks like in practice—and how shared accountability is being defined across providers and system partners. Melissa Eddleman, MSW, LCSW, MPA is a seasoned healthcare professional with over 16 years of experience in Medicaid policy and administration. She has been a leader for behavioral health care for the last decade with the Colorado Department of Health Care Policy and Financing. Melissa is the Department’s Behavioral Health Initiatives and Coverage Office Deputy Director. Before transitioning into policy work, Melissa was a practicing clinician with expertise in substance use disorders (SUD). She holds a Master’s of Social Work and Public Administration. She began her career in Florida, bringing a strong foundation in direct clinical care to her policy roles. Steven Ihde, MS, PhD is the Deputy Division Director of Managed Care Rates and Financial Review for the Department of Health Care Policy and Financing (HCPF) with over 11 years of experience. With a background in mathematics, he oversees the setting of managed care capitation rates and the development of behavioral health alternative payment models for HCPF. #601 | The AI Shift: How Patients Find Behavioral Healthcare Now AI is fundamentally changing how people search for and access behavioral health services— and most providers aren’t ready. This session breaks down the new client discovery journey across three pillars: how AI-driven search is replacing traditional SEO, how behavioral health websites must evolve to convert higher-intent visitors, and what a functional modern marketing team actually looks like. Attendees will leave with a clear framework for auditing their digital presence, practical tactics to improve visibility and conversion, and a realistic roadmap for adapting marketing operations to the AI era. Timothy A. Zercher, MBA is CEO of A-Train Marketing, a nationally recognized behavioral health marketing agency serving clients in 32 states. Known for blending sharp strategy with real data, Tim has driven transformational growth for organizations like North Range Behavioral Health and Jefferson Center through SEO/AEO, high conversion websites, and results-driven digital campaigns. Clinical Board Business/Upper Management Bd Cl Bu Bu
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