THE NUMBER- ONE THING THAT
IMPRESSES ME MOST IS PEOPLEWHO RISE ABOVE CHALLENGING CIRCUMSTANCES.”
JOE FAIRLESS
you’re average, you won’t perform well.” Fairless spends most of his time on his strength of investor relations. As a bonus, “building investor relationships is what I enjoy the most,” he said. COMBINING PASSIONWITH PURPOSE In the beginning, Fairless integrat- ed a passion project into his business that has paid dividends in creating connections he’s been able to foster. Around the time he started his busi- ness in 2013, Fairless began working with a business and life coach, who mentioned that podcasting was getting popular and suggested he try it. He decided to give it a shot. In his days of “sampling life experiences,” Fairless had taken both improv and standup comedy classes. “I had no intention of being a stand- up comedian,” he said. “I just wanted
to be better at public speaking, and that did help me.” He performed standup at Gotham Comedy Club in New York: “It was the longest five to seven minutes I’ve ever experienced,” he joked. With that background, Fairless first dipped a toe in as he taught himself how to master podcasting, from inter- viewing guests to editing. “I didn’t know how often I was going to do it. I wanted to find out if it was a good use of my time,” he said. After a few sporadic episodes, Fairless decided to go daily throughout November and December of 2013. He landed an editor and a sponsor who covered the cost of the editing, and The Best Real Estate Investing Advice Ever Show was off to the races. “There are a lot of benefits to building relationships with people on the show and building traction with listeners,” he said.
Fairless also was able to spin con- tent from the podcasts into two books, recapping some of the best advice from the first 200 episodes. He then wrote “Best Ever Apartment Syndica- tion Book,” a step-by-step guide. “I wish I had that book when I start- ed out,” Fairless said. He’s now working on a book for pas- sive investors that covers questions they should be asking before signing onto a deal. Another spinoff from the podcast is BestEverCauses.com, which high- lights one philanthropy per month. The charitable endeavor has featured more than 30 causes, all of which Fair- less donates to and promotes on air. The website includes a form for people to submit causes for consideration. “The number-one thing that im- presses me most is people who rise above challenging circumstances,” he said. •
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