Marketing Compliance Guidelines

Ethos Marketing Compliance Guidelines

Approval Required. Pre-approved templates: must be used without modification and do not require additional submission. Use of the Ethos name and/or logo: outside of pre-approved templates requires submission to Ethos Compliance for approval and approval code. Approval code must be included in the final material.

Use exact approved language. Do not edit, alter, or amend it.

Be truthful and complete. Statements must be accurate, clear, not misleading by fact or implication, or promissory.

Correctly represent Ethos. Ethos is a distribution platform. Never describe Ethos as an insurance company.

Use current, sourced data. Statistics and testimonials must be no older than two years and cite the source and date.

Be clear you're selling insurance. T he intent of the piece should be e x plicit. Do not obscure that it ' s life insurance and don ’ t position it as another product type (for example: retirement, investment vehicle, pension products, mutual fund).

Identify the author. Name the person / entity that created the material, including name, business address, phone number, and the states where licensed to sell insurance, if applicable.

I ndependence. I nclude a disclaimer that the author is not a ffi liated with / employed by Ethos. Disclosure re q uired :

I f a part of an agency : A gents of [A gency D BA Name ] are independent producers and not employees of Ethos. Ethos and [A gency D BA Name ] are separate and unrelated companies . I f you ' re an independent producer : [A gent Name ] is an independent producer and not an employee of Ethos. Ethos and [A gent Name ] are separate and unrelated.

F or agent use only

E TH-3627-083126-JW

Page 1 Page 2

Made with FlippingBook - professional solution for displaying marketing and sales documents online