2024 Ethos Marketing Compliance Guidelines
Product Guidelines
* If rates are included, specify plan, gender, smoker or nonsmoker, etc
* Products should be identified as “insurance policy” and type of insurance offered, such as “individual term life”
* If material references premium, disclose that they are subject to change and specify any policy fees, if applicable
DO
* Graded or modified benefits must display any limitations
* Disclose all limitations and exclusions, including suicide
* Specify the illness, condition, care or confinement necessary to trigger any accelerated benefits, if applicable. And the effect of the accelerated benefits on the death benefit.
* Do not use words such as: all, full, complete, comprehensive, unlimited, or phrases such as: “the policy will replace your income” or “will help fill the gaps of your present insurance” or any words or phrases that exaggerate the benefit provided
* Do not highlight rider benefits with greater prominence than the primary policy benefits
* Do not include policy fees within a rate table. List separately
* Do not share commission rates
* Do not refer to life insurance as: an investment, savings, or retirement plan
* Do not make unfair or inaccurate, or incomplete comparisons of policies, benefits, or rates of other insurers
DON'T
* Do not disparage or falsely or unfairly describe other insurers, agents, policies, services, or marketing methods * Do not offer any gift, monetary or nonmonetary, (value of $25 or more) for a proposed insured as an incentive to complete an enrollment form or application or within a specified period of time * Do not state or imply that a policy is an introductory, initial, or special offer or that applicants will receive substantial advantages not available at a later date, unless that fact is true.
Made with FlippingBook - professional solution for displaying marketing and sales documents online