2024 Ethos Marketing Compliance Guidelines
The following items should be answered either “YES” or “N/A” before submitting to Compliance for review.
General Requirements
YES
NO
N/A
1. Does the overall impression of the piece seem appropriate when considering font size, prominence of type, arrangement of text and captions?
2. Is a Life Insurance Company cor Ethos identified in the piece?
3. Is the type of insurance clearly identified?
4. Are disclosures, limitations, and/or exclusions appropriate for the products and benefits described and placed in close proximity to the related content?
5. Is the overall content appropriate for the audience?
The following items should be answered either “NO” or “N/A” before submitting to Compliance for review.
General Requirements
YES
NO
N/A
1. Does the piece contain information that is inaccurate or misleading?
2. Does the piece compare DTC product costs to the costs of those sold by a commissioned agent?
3. Does the piece include prohibited language?
4. Does the piece market statutory benefits or provisions?
5. Does the piece use words or symbols that resemble currency or a government agency?
6. Does the piece imply that the benefits will supplement any other insurance policy or plan if that is not that the fact?
7. Does the piece refer to introductory, initial, or special offers, or similar terms?
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