Custom audiences
Facebook allows you to take existing lists (think: happy clients) and upload them. ( ) It will then build something called a “lookalike audience” of other users that match the demographic information Facebook has on the users you’ve uploaded. Why? Because those types of users have shown a likelihood to convert. Check out this guide for formatting your customer lists.
To create a custom audience, follow these steps:
2 Next, you’ll choose “Customer list” from the custom audience source menu.
1 Select “Create a custom lookalike audience.”
BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN
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