3.3 Return Addresses and Undeliverable Mail
Any undeliverable mailing item will be returned to the UK return address, provided on the mailing item. The format should consist of: • PO BOX Number (fixed element of the address) • The Customer Reference Number (variable element of the address. Each customer has one or more unique four digit identification numbers ascribed to them e.g. one number may denote marketing postings; one may denote billing postings) • The customer’s name (fixed element of the address) • Post Town (fixed element of the address) • PO Box postcode (fixed element of the address)
The customer shall ensure that every mailing item is clearly marked on the reverse with a UK Return Address.The below diagram shows the recommended format and positioning of the Return Address for all mailing items.This should be preceded with the words ‘Return Address’. Recommended format and positioning of a return address on the back of an envelope.
Any alterations with this format should be clarified with the Whistl Account Manager.
The recommended position for a return address is on the reverse of the mailing item, in order to minimise confusion with the delivery address.Where it is not possible to print the return address on the back, it can be printed on the front (see diagram overleaf). Recommended format and positioning of a return address on the front of the envelope.
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