CELAB (Cont’d from Page 1)
• In Latin America,Avery Dennison Brazil’s Programa Circular collects PET and paper label liners and film label matrix from converters and end-users. The pro- gram is a collaboration with the São Paulo firm Boo- mera,which specializes in repurposing waste material. The paper liner is processed by Polpel, and returns in the form of cellulose pulp for the manufacture of tis- sue paper. Sustainable Innovations Additionally,Avery Dennison’s Brazil team was recog- nized last month by the Label Industry Global Awards for its Programa Circular recycling program -- the third year in a row, and the fourth year overall, that Avery Dennison has won the award for its innovations in sus- tainable labeling products and services. CELAB is guided by four principles: • Develop cost effective solutions and work towards the most environmentally favorable options. • Utilize the value chain to build scale and effectively advance recycling solutions for the label printers and applicators. • Establish an impartial organization to drive progress aligned to legislative and consumer requirements. • Enable, through regional working groups, global oversight for consistency of communications and process.
The company’s work to help form CELAB is part of stepped-up global actions by Avery Dennison to ad- vance circular approaches globally to its matrix and liner recycling through its AD Circular Program.This includes: • The launch in September 2020 of a scalable matrix recycling program in NorthAmerica with RoadRunner Recycling to help label converters achieve their zero waste-to-landfill goals; • A collaboration in Asia Pacific with EcoBlue, a Thai- land-based company that specializes in recycling PET (rPET) label liner for use in other polyester applica- tions, to add PET label liners to its liner recycling pro- gram; and in China,Avery Dennison has launched the PET liner and matrix waste recycling program in part- nership with Lvhuan; • In Europe, Avery Dennison has successfully pilot- ed a liner collection program in selected countries. Among others,we partnered with Romei Replastics to convert waste material from the labeling process into new raw materials. The process includes collecting PET liner from cus- tomers, reshaping into flakes and high-performance compounds, and recycling into new products.We plan to extend the liner collection activities to other coun- tries in the near future; and
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Flexo Market News November 23, 2020 3
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