KPI 15: Amount of premium paid (per metric ton of cocoa) to reach the Living Income Reference Price (LIRP). This is a financial KPI that has been added under the non-financial KPIs as it is relates to the Sourcing Principle: paying a higher price. The higher price that enables a living income is defined based on the Living Income Model. As part of this KPI we evaluate the amount of premium paid per ton of cocoa to reach the Living Income Reference Price. The additional premium includes the Fairtrade premium, Fairtrade minimum price differential (if applicable), the living income premium. It does not include the co-op management fee which is paid on top of the Living Income Reference Price. This ensures we walk the talk of paying a higher price for cocoa. (More on p. 11 and 12)
KPI 13: # metric tons of beans purchased through Tony’s Open Chain. This KPI measures the number of metric tons of cocoa beans purchased by Tony’s Open Chain mission allies via the 5 Sourcing Principles during the book year. We want all cocoa to be sourced via the 5 Sourcing Principles. Volume is our biggest lever for change. Thus, this is a crucial KPI to measure how much cocoa is sourced via the 5 Sourcing Principles, not just by Tony’s but also by Tony’s Open Chain mission allies.
KPI 16: # of Tony’s Open Chain conversations with potential mission allies. We track this KPI because the process interval between a future mission ally expressing interest in Tony’s Open Chain, to becoming a full- fledged mission ally, has several steps and tracking this pipeline allows us to keep tabs on both scalability and potential volumes sourced through Tony’s Open Chain. Tracking this pipeline also helps us identify the barriers that prevent potential mission allies from converting.
We also follow the number of interactions with potential mission allies so we can continually vet and revise onboarding processes, and better understand our continued journey towards mission completion. Every conversation we have with a potential mission ally has the potential to inspire another company to act.
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Tony’s Open Chain impact report 2021/22
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