Mission Allies
At the end of the book year 21/22, there were eight Mission Allies, including Tony’s Chocolonely. Since October 2022 (and therefore not in the audited Annual FAIR Report by Tony’s Chocolonely), KoRo Source joined as well, leading to a current total of nine Mission Allies. The total number of Mission Allies helps prove the replicability of the Tony’s Open Chain approach. The impact amplification through Tony’s Open Chain can be seen in the increase of the total number of beans sourced, growing from 5,645 metric tons in 12/13 to 14,002 metric tons in 21/22. That’s 0.5% of the West African cocoa bean market. Albert Heijn - Delicata The first-ever Mission Ally just extended their long-term commitment to Tony’s Open Chain. Albert Heijn has been sourcing cocoa through Tony’s Open Chain for its Delicata bars since 2019. ALDI - Choco Changer The first discount retailer to join Tony’s Open Chain is the most international Mission Ally, and can be found on shelves in many countries across Europe. They recently visited Tony’s team as well as the partner cooperatives in Côte d’Ivoire, and they’re an active and vocal member of GISCO, the German Initiative for Sustainable Cocoa. Jokolade This chocolate company’s founder and namesake, Joko Winterscheidt, wanted to get things right from the very start: Jokolade has been a Tony’s Open Chain Mission Ally since day one. They are strong mission supporters and a fair approach to business has always been their only way forward. Vly Foods These pea protein-based milk product superstars now also make a chocolate milk that tastes delicious and is made from Tony’s Open Chain cocoa powder. This also means there are now three Mission Allies on the shelf at Albert Heijn, as Vly Foods recently became available in the Netherlands. Ben & Jerry’s This is a very outspoken Mission Ally. Ben & Jerry’s is also active in Côte d’Ivoire, and brought two new partner cooperatives, Coobadi and Coopaza, on board with them when entering into the Tony’s Open Chain partnership. The Flower Farm This Mission Ally focuses on stopping and preventing deforestation. That is why they were excited to learn that all cocoa farms across Tony’s Open Chain are GPS mapped. They also recently launched a hazelnut chocolate spread using Tony’s Open Chain cocoa powder. PLUS This partner is striving to be the most sustainable food retailer in the Netherlands. They are committed to 100% cocoa traceability, so it is no surprise that they decided to join Tony’s Open Chain for their latest chocolate range. KoRo Source This sourcing product development platform joined the party most recently in October 2022. We are excited to make impact together and Tony’s Ivorian country manager Korotoum loves the name of this mission ally.
22
Tony’s Open Chain impact report 2021/22
Made with FlippingBook Online newsletter maker