Tony’s Open Chain key performance indicators at a glance
Note that the KPI numbering follows Tony’s Chocolonely’s KPI reporting numbering system. Not all KPIs are relevant for Tony’s Open Chain which explains the gaps in numbering in the following overview. KPI 1. % of Choco Fans who are aware of the existence of modern slavery on cocoa • Choco Fans are defined as: People living in the Netherlands, Germany, UK & Ireland and the US who purchased at least one chocolate bar no more than 3 months before the survey conducted by a third party. • % of Choco Fans who are aware of the existence of modern slavery on cocoa farms defined as: those Choco Fans who said they had ‘often’ or ‘sometimes’ heard about the existence of modern slavery in the cocoa sector. • Issue awareness among consumers is needed so that consumers can make more informed buying decisions and 100% slavery free becomes the norm in chocolate. farms. Scope:
• Disclaimer: this KPI only covers Tony’s Gold markets, namely the Netherlands, Germany, UK & Ireland and the US.
KPI 3. # of participants in CLMRS awareness raising sessions conducted in cocoa communities of Tony’s Open Chain partner cooperatives. This KPI measures the extent to which the members of the partner cooperatives have been informed about child labour. Scope: The number of participants (men, women and children; cocoa producers or community members) who attended public awareness raising session(s) on child labour and child rights violations presented by CLMRS community facilitators since the beginning of the project. This is a cumulative KPI. Awareness-raising plays a crucial role in reducing child labour. (More on p. 17 and 18)
KPI 5. # of partner cooperatives with whom Tony’s Open Chain has committed to a 5-year Memorandum of Understanding. The KPI tracks the number of cocoa cooperatives in Ghana and Côte d’Ivoire that supply beans to Tony’s Open Chain with which we had a 5-year Memorandum of Understanding (MoU) at the end of the book year. We form long-term relationships with Tony’s Open Chain partner cooperatives which means they can plan for a longer-term horizon and make investments further into the future.
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Tony’s Open Chain impact report 2021/22
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