TFA Strategic Articulation Map and Fund Development Plan

STRATEGIC PRIORITIES What’s most important to us

STRENGTHEN A Healthy TransFormation Alliance

ACTIVATE Our Influence

LEVERAGE Existing Programs

DEEPEN Our Solidarity with Community Partners

CRITICAL INITIATIVES What we need to do

Build Advocacy Position • Retain policy capacity to develop and implement a multi-year campaign for ETOD in metro Atlanta, including arts & culture • Design and pilot a state legislator training/ certification program • Advance transparent and eƒective use of Equity Evaluation Tool in support of a new process for distributing financing and conducting community engagement • Strengthen and brighten TFA's value add as a multi-issue collaborative to influence The ATL, City governments, MARTA, institutional partners • Activate TFA Academy graduates, including use of a & c strategies • Develop data strategies for evaluation & case making Build a bold, audacious, disruptive initiative • Support and empower Morris Brown resurgence • Target, advocate and engage a project to demonstrate the impact of TFA and get a small win to start momentum. community stakeholders • Understand our area’s transit needs and desires • Engage community advisors, parents and families • Host community dinners and conversations to ensure all voices are heard • Residents must be brought to the table and empowered Intentionally and proactively engage all

Leadership Development • Design and execute a tailored "leadership development" program to support member growth as leaders and as people dedicated to social justice • Use 2020 Workplanning Session to discuss/change/reconfirm Issue • Champion structure, governance, member connectivity via arts & culture • Grow operational capacity by adding 1.5 FTE staƒ (including development/grant writing capacity) • Know and tap into the talent in the collaborative • Build for influence (government, power) • Develop Policy Champion to push TFA’s policy agenda • Build capacity for the organization Brand Development for TFA • Develop a comprehensive communications strategy that supports brand development as well as elevating member work • Develop Brand Guide • Develop Elevator Pitch Guide for Members Fund Development and Plan • Cultivate funder champion(s) • Develop TFA scorecard with Headline Indicators (Use data to make the case and inspire transformative action) • Grow our grant writing capacity Construct Vision • Implement Vision Snapshots, Start Small, Vision Projects

• Note Question for Odetta - These are in vision construction • Support evolution/continuation of Atlanta CREW completion of Tucker Avenue as demonstration of permanent aƒordability via land trust • Support Station Soccer model w/emphasis on West End & East Point • Continue TFA Academies, including Youth Summer Camp • Support successful

• Execute plan for adding three resident members to the Executive Committee • Execute support for Black farmers identified in Urban Farm Tour

• Double our Mini Grants program to $100,000

• Elevate the role of children and youth in ETOD and community development planning and programming • Advocate for resources in our partnering neighborhoods

• Racial Equity • Health Vision • Climate Vision • Housing Vision • Arts and Place Vision • Jobs Vision • Mobility Vision

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TRANSFORMATION ALLIANCE STRATEGIC ARTICULATION MAP & FUND DEVELOPMENT PLAN REPORT

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