Environmental Awareness (Cont’d from Page 3) The pandemic shone a further light on the impor- tance of food safety and hygiene. Going forward, re- search suggests that sustainable packaging will contin- ue to drive growth and that consumers will demand it in increasing amounts. The Sustainable Market Share Index, developed by NYU Stern Center for Sustainable
nilox
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Business, indicates that sustainability is a firm founda- tion for growth. Data already shows that, despite the pandemic, sus- tainable marketed products continue to grow, and that they did so at a rate 7.1 percent faster than products not marketed as sustainable. The Buying Green survey noted an increase in will- ingness to pay more for sustainable packaging in both the United States and South America, though consum- er preference slightly decreased in the overall amount they are willing to pay compared to 2020. For example, in South America the willingness to pay is the highest globally with about 84 percent of consumers willing to pay a premium for eco-friendly packaging.
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Flexo Market News May 10, 2021 7
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