THE ART OF SAYING NO Business owners can find it hard to say no. If you say no, you can be left with thoughts like “What if I miss out on an amazing opportunity?” or “Can’t I take on just one more project to hit my revenue goal this month?” However, saying no can be extremely empowering and good for your business. are constantly stressed. When your work-life balance is slipping away, it’s time to say no.
Your business serves a specific demographic. But what about when you get a new offer from a prospect who falls outside your normal arena?
Steve Jobs, co-founder of Apple, once said, “People think focus means saying yes to the thing that you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I am actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” It can be tempting to jump at every new opportunity or challenge presented to you, especially when you are dedicated to growing your business. However, there are certain instances in which saying no is completely necessary to the success of your business. Regardless of your niche, there is a saturation point at which you cannot take on more work. It happens when you are working long hours, when you rarely spend time with your family, and when your health and sleep habits are suffering. Suddenly, you don’t enjoy work anymore, and you
Ask yourself, does it conflict with my demographic? Do I have enough expertise to be able to do the job? Does it hurt the image I’m trying to create around my brand? If you can say yes to these questions, say no to the prospect. It can be tempting to chase a new offer, but think long term about your business and stay true to your mission and goals. The secret to saying no is knowing not only when to say it, but when to say it right away. Saying no might mean you have to pass on one opportunity now, but it can open new doors for you later down the road. Be empowered by your ability to say no and use it to showcase the value of your work to others and yourself.
TESTIMONIAL
CHIMNEY
•Inspection •Restoration and repair •Construction •Sweeping
Project: Install a Pre-Fabricated Fireplace Unit (Gas)
FIREPLACE
•Inspection, restoration, or repair of an existing structure •Installation or reconstruction of new structures
“Last year, you recommended Boston Brick & Stone to me for my fireplace cleaning and inspection. They did an excellent job, and I asked them to help solve an additional concern, as I have asthma and am unable to burn wood any longer, and some logs were creating a problem for me. I am pleased to advise that they have just completed the repairs on my fireplace, which had a few problems, and they have run a gas line through it and installed gas logs. I cannot thank you enough for the recommendation. They did a brilliant job, were very professional, and the team was careful to protect my carpet, hardwood floors, furniture, and plants, both indoors and outdoors. They did an excellent job of cleaning up before they left, arrived on time, and you would never know they were here when they left. I now have a beautiful gas fireplace with gas logs, and as my house is a wee cottage, it was a challenge that they resolved and then did a great job. I would highly recommend them for any work along these lines and am proceeding with them on possibly refacing the old brick on my fireplace.” –Homeowner in Woodland Hills, CA
HARDSCAPE
•Backyard patios •Outdoor kitchens and barbecues •Outdoor steps, walkways, and paths •Retaining walls •Outdoor fireplaces •Driveways
HISTORICAL RESTORATION Our previous restoration work includes:
•Restoration of the main lobby chimney system of the El Tovar Hotel on the Grand Canyon’s South Rim. •Repair and restoration of chimneys in 56 original historic cabins on the Grand Canyon’s North Rim. •Historical chimney restoration for the lodge in Bryce Canyon National Park. •Faithful restoration of the chimneys on the Nottingham and Arden properties in Beverly Hills.
BRICK RESTORATION AND CONSTRUCTION DRIVEWAY CONSTRUCTION
2 | 626-296-7700
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