School of Management Undergraduate Prospectus 2021

BSc BUSINESS MANAGEMENT (MARKETING)

BSc BUSINESS MANAGEMENT (TOURISM)

APPLY NOW

APPLY NOW

3 YEARS FULL - T IME 4 YEARS FULL - T IME with a year abroad/ a year in industry

3 YEARS FULL - T IME 4 YEARS FULL - T IME with a year abroad/ a year in industry

A perfect choice if you are interested in the broad areas of marketing, sales and consumer behaviour. This degree allows you to pursue specialist business marketing topics, providing a focus on how customers and businesses interact in a global marketplace.

Equip yourself for success in one of the largest industries in the world. Delve into theory and practical application and develop skills that prepare you for a diverse range of career opportunities in the private, public and voluntary sectors of tourism and related industries – within the UK and internationally.

T YP ICAL OFFER: ABB – BBB (or equivalent)

T YP ICAL OFFER: ABB – BBB (or equivalent)

N1N5 N1N8 N1K5 N1NF

BSc Business Management (Marketing)

In addition International Students will need 6.0 (5.5) IELTS. Second year entry available for qualified candidates.

In addition International Students will need 6.0 (5.5) IELTS. Second year entry available for qualified candidates.

with a Year in Industry with a Year Abroad with a Foundation Year

N1N2 N1NA N1NB

BSc Business Management (Tourism)

with a Year in Industry with a Year Abroad with a Foundation Year

N12F

YEAR ABROAD AVAI L ABLE

YEAR IN INDUSTRY AVAI L ABLE

YEAR ABROAD AVAI L ABLE

YEAR IN INDUSTRY AVAI L ABLE

MODULES STUDIED MAY INCLUDE:

MODULES STUDIED MAY INCLUDE:

Year 1 Accounting for Business; Managing People; Marketing; Finance for Business; Operations Management; The Global Context of Organisation.

Year 2 Consumer Behaviour; Digital Marketing; Economics for Business; Organisational Behaviour; Strategic Marketing Planning; International Marketing.

Year 3 Final Year Project; Marketing Research; Marketing Ethics; Marketing Communications; Social Media Marketing; Strategic Implementation.

Year 1 Accounting for Business; Managing People; Marketing; Finance for Business; Operations Management; The Global Context of Organisation.

Year 2 Contemporary Issues in Tourism; Tourism Marketing; Entrepreneurship for Tourism Experiences; Strategic Marketing Planning; International Marketing; Tourism in Practice.

Year 3 Final Year Project; Corporate Social Responsibility; Marketing Research; Sustainability and Environmental Management; Sustainable Tourism; Tourism Planning.

Future Careers: • Tourism Management • Travel Coordinator • Events Manager • Public Relations Specialist

Future Careers: • Marketing Director • Brand Manager • Marketing Academic • Market Analyst or Researcher

GET IN TOUCH Email: study@swansea.ac.uk Tel: +44 (0)1792 295111 swansea.ac.uk/som

GET IN TOUCH Email: study@swansea.ac.uk Tel: +44 (0)1792 295111 swansea.ac.uk/som

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Subject to module selections

Subject to module selections

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