Website Design And Content • Constant improvement of the usability, design, content and conversion of the customer facing brand website • Creation of landing pages for specific promotions, in line with our in-year marketing plan. • Initial design and ongoing maintenance of content for the corporate website • Define and deliver our e-commerce strategy • Initiate a digital content plan Website Optimisation • Determine the appropriate SEO strategy for the business • Link-building strategy • Work with the Customer Experience team to develop our online review strategy and monitoring practices Digital Paid Advertising • Paid search and Google AdWords campaigns • Display advertising • Determine the frequency and volume of UCAS advertising and mail shots and execute against the in-year marketing plan • Listing sites - assessment, contracting and content management CRM Strategy & Execution • Working with the Customer Experience team, develop a routine of customer communications, the appropriate tone for our audience and a calendar of communications to best manage customer impact • Develop a campaign plan to target retention and recommendation • Email lead generation and conversion campaigns • Working with the Customer Experience team, provide expertise on the development of the Customer Portal
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