questions are being asked over and over again, this is great feedback about the usability of your docs, your product, or both. Teachers adjust their lessons based on this type of informal assessment all the time. You should too. At Intercom, our customer support team tags every conversation twice. One identifies the team responsible for that area of the product, and the other categorizes the type of conversation (confusion, bug, feature request, etc.). These tags help our product team iterate and plan our roadmap. One-to-one teaching is the ultimate form of differentiation. That’s why teachers’ doors are open at lunch, or after school for students who needed extra help. That’s why they build in time during lessons to check in and make sure students are understanding the material. Individual demos can help new users get a head start in your product while also making personal connections. Customers who are not successfully using your product will eventually quit, taking all that revenue with them. Identifying these customers and proactively reaching out to offer a demo will definitely be worth your time. Intercom can even help you automate this process using the data you’re tracking to proactively trigger demo offers to a targeted user segment. One-on-one and group tutoring
For example, a project management tool might want to trigger an auto message, offering a demo to users on their Pro plan who signed up more
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