than seven days ago, started at least one project, but haven’t used their super amazing reporting tool. Why? Because these users are not taking advantage of a very useful feature. This makes them less likely to see the value of the tool and more likely to churn. Product demos are a great way to scale this personal onboarding approach. They allow one person to give a more personalized experience to a large number of customers at once. They’re great for customers who want to learn by watching a live demonstration and asking questions. They also support those who prefer to just listen. Webinars and personal demos offer opportunities for your customers to connect with someone on your team or interact with other users of your product. Relationships like these build loyalty, while helping customers get the answers they need to achieve success in your product. Not every user needs every onboarding message. If you are talking to every user the same way, you’re likely over messaging many and annoying some, or at least training them to ignore you. At the same time other users are left struggling to find answers, or don’t discover valuable features. By tracking user events and attributes you can automate a message schedule tailored to each user. If you’re not differentiating your messaging based on customer behavior, you probably find yourself having a lot of reactive conversations. You’re fielding support questions from people who are already struggling and Use data to customize your message schedule
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