The first axis covers change in context. Have your audience, environment, etc. changed a lot over time?
The second axis covers the performance of your onboarding experience. Is it meeting the expectations and goals you’ve set?
As we can see, when your onboarding is already performing well, and you’ve only recently launched it, you should optimize. It means you have strong foundations to build upon, and you’ll continue to get incremental improvements in performance. On the other hand, if a large period of time has passed, contexts have changed, and your onboarding isn’t performing well, you should think about redesigning. You should take a step back and consider the constraints and opportunities of onboarding in a new way in order to
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