of data in profit and loss centers, and it’s no secret what’s normally seen as a profit and what’s considered a cost.
So much for the outcome of the trial. What can be done during the trial to try and positively influence that outcome? Because if questions arise when someone is in the middle of a trial for a $449 per month plan, you don’t want to leave the response to chance. Who owns those questions? Sales? Support? Success?
What happens on a trial
When a trial ends you’ll hear phrases like: “It’s too expensive”, “We don’t have that kind of budget”, or “I haven’t gotten around to trying it yet”.
All that translates into one very simple reality – they haven’t seen the value of your software during the trial period. These people knew how
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