likely to help them see the value of your product? Another benefit of a feature audit is it shows if your product has become too bloated. You’ll know bloat when you see it – features that aren’t being used by any significant number of your customers. Of course, if you’re in sales or customer success you might say bloat is not your problem, but that’s not the case. You should think of bloat as non-monetizable features, rather than just being something that’s a problem for your product and engineering teams. Good products start with all the users using nearly all of the features. That grows the business and so you add new features. You’re convinced everyone is going to use the new features just as much as the original ones – because let’s face it no one thinks “let’s add some junk no one wants”. But the reality of product management is not all your new features will be successful. You will introduce features that won’t resonate with your customers – they won’t be used, and they will damage users’ overall perception of your product. That can even lead to reduced usage of your formerly successful features, and of course this is all happening against this backdrop:
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