As your prices increase however, it becomes more challenging to explain the value of your product if potential customers just see a big monthly price tag. Before they sign up it’s the job of marketing to bridge the gulf between the value customers see and the what you’re actually delivering. You have the same issue once they start a trial. The value someone is getting may fall far short of the price you charge. They may be using your product as a simple task manager but you are charging for a fully featured project management tool. This time your customer support team needs to bridge the gap. A good place to start is by doing a feature audit of your product. If you know what features are being used in your product you can build up a picture of what happy customers typically do. Intercom helps you to do this with a few clicks.
Armed with this data you can decide what features of your product you should be exposing your trial customers to. What are the things most
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