For each of these definitions of success you should have a corresponding action in your product you expect successful trialists to complete by day three. For those interested in support it’s receiving queries, for those looking to boost conversations it’s messaging users, and for those interested in newsletters it’s creating a template. Using rules such as “hasn’t messaged a user but signed up < three days ago”, you can reach out to the people getting stuck. For people trying out your most valuable plans that’s probably some form of 1:1 communication, but an automated email for common issues or customers trying your lowest plans.
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