You’ll manage to nudge some of these people to the first milestone but some you won’t. That’s just business. Now you need to think about, what success looks like after seven days? For the support cohort, maybe it’s forwarding support emails, having conversations is key for your second segment, and mailing more than five users will show the newsletter trialists are on track. This can be tough, but Intercom allows you to create the logic and automate the messages. And the results are more than worth the effort.
The sound of success
The first step to successful free trials is knowing what “success” looks like for your customers. Once you’ve asked them that, you have to ensure you have targeted support, docs, tutorials and case studies to help them
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