Monthly Authenticated Users (MAU) – that means a higher percentage of monthly visitors are actually signing up and logging in.
Social login also lets you access and connect to a user’s contacts. Instead of asking users to manually input their contacts and build a profile from scratch, leverage the existing network’s infrastructure. With some simple API and export features, users can get off to an easy start.
One-click social login works. But which social login options are right for your app? Much depends on the your product. For example, Facebook is the most popular option across consumer brands, retail, music and media services.
For B2B applications, Google is the most popular. So make sure you choose the social login model that best matches your customer base.
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