2. Contextual tutorial
All successful consumer products have created habit-forming experiences, or so called “desire engines”. The more often a user completes these experiences, the more likely they are to “self-trigger”. You can add these desire engines to your onboarding so users form habits that will keep them coming back to your application. Take Pinterest. Their desire engine is getting users to pin items they find interesting. It would have been easy for Pinterest to force users to click through a step-by-step onboarding tutorial. But Pinterest doesn’t place users into the tutorial immediately. They let you explore at your own pace and wait until the user clicks an image in their content feed. This triggers the tutorial. These types of contextual tutorials give users their first taste of success and kickstart the desire engine so they keep on pinning. It’s also important to note Pinterest introduce the concept of pinning and boards. Even when users have successfully pinned an image, they’re probably at greater risk of not returning if they don’t understand these larger concepts.
If your application relies on a new concept without established patterns of behavior, be sure new users don’t leave until they understand it.
3. Clear path to completion
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