A simple onboarding flowmight give you lots of signups, but lots of signups doesn’t always translate to lots of customers. That’s why the best products don’t stop with an intro tour. They focus on the job the customer is hiring your product for, and show customers how to be successful with it. Twitter is a great example of this. Whether or not a user follows other people on Twitter is an important indicator for user retention. So Twitter encourages you to follow at least 20 other users with a single click to make sure you get the most out of the product. New users are first shown a checklist of topics to choose from, with “popular accounts” already selected. New users that follow people and topics of interest are more likely to continue using Twitter, so they make it easy right from the start. One of the best ways of reducing friction in account creation is allowing users to progressively build their profiles. You do this by requesting only the most important and necessary information during registration. It’s a tricky balance to strike. Ask too much of new users and they may not complete the process. Don’t ask enough and users are more likely to churn. Requiring just enough information increases the odds of retention. “Just enough” information means you won’t be giving users the complete experience from your product right away. You can see this tactic in the way LinkedIn, Facebook and Tumblr give users easy opportunities to 5. Progressive profiling
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