2. Unblock steps with invites
You should presume that not everyone will have the ability or permission to complete every step, and provide ways for users to invite the people they need to help them. Prompting people to invite coworkers means asking the customer to give up some of their social capital – you’re asking them to ask another person for a favor, to take time to setup an account and learn something new. That’s why it’s important to provide some context – explain why someone is receiving an invite, and what they’ve been asked to do. And while it might look old-school, providing links can give people more
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