direct control over how they choose to invite others.
3. Identify and empower an onboarding leader
Without organization and leadership, groups of people have a natural entropy – people disagree, have different priorities and get less done. Chances are, trying out your product is the last thing on the roadmap, and not even something everyone agrees on. When someone tries your product, it’s your job to find a leader and empower them to organize their team around getting setup with your product. The solution here doesn’t always start with building more software or writing code. At Intercom, identifying and empowering an onboarding leader starts with our sales team. Sales teams traditionally try to find the “champion” in a company, the person willing to fight through obstacles to adopt a new product and close the deal.
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