Concierge CPA April 2019

No FACEBOOK LIVEs this month, but you can rewatch any of the nine earlier episodes and other video posts. Search for @ConciergeCPAs. BORBALA’S SCHEDULE Weekly Live Roundtable Calls Events We Go to or Host April 1: Open house at the Hileman Group April 4: Hosted a half-day meeting with the Consul General andTrade Commissioner of the Consulate General of Hungary in Chicago April 11: EOA Luncheon

•April 3 •April 4 •April 11 •April 24 Client Advising and Coaching Days To schedule a time, go to: Borbala.AcuityScheduling.com Prospective client inquiries: Borbala@ConciergeCPAs.com •April 6 •April 10

is an attraction for customers. We have people who are coming to Van Aken just for Luster. But, we also have plenty of customers who are at the Market Hall for other reasons and just pop in! Q: You’ve been open for four months now. Which part of running a business do you find the hardest? And the most enjoyable? A: We love shopping for our store. It is a lot of work but very exciting. It is always a little bit of a guessing game to see if what we pick will be successful in the store. But we are learning and getting better and better with each shopping trip. The hardest part is scheduling. We work very hard to make sure that we both have plenty of time in the store and working on the business. But we balance that with being able to pick up our kids from school a few days a week and being available for our families. Q: Can you share one or two lessons that you learned since your idea stage that can help fellow startups? A: No. 1: Anyone that can help you, serve as a mentor, or give some piece of advice for your business …meet with them, have coffee, take notes. Luster, a Gift Boutique April 11: Annual benefit fundraiser of“The Treehouse Ohio” April 14-22: Borbala is in Japan—without email and phone April 15: Tax Day! April 16: Day after Tax Day, the office is CLOSED April 25: EOA accountability meeting in Independence, OH April 26: Lunch with the representatives of the Chinese and Parma Chambers of Commerce

Client of the Month

Tamar Brecher and Robin McCann, owners of Luster, have been working for almost two years to bring their creative gift boutique to life. The spirit of Luster was formed in wanting to give other working women and mothers a place where they could cover all their gift purchasing needs. Whether it is a gift for a friend, family member, or a treat for yourself, Tamar and Robin strive to create a sanctuary for your retail experience by bringing together sought- after national brands as well as one-of-a-kind pieces from local artisans. The historic Van Aken district in Downtown Shaker Heights was the ideal spot to start and grow their business. Q: Some say that retail is dying, and you can only make it if you have an online store. What’s your experience so far, and how do you attract visitors? A: We did extensive market research prior to opening our store. We found that brick-and-mortar is actually on the rise again. People are looking for unique experiences when they shop. We all shop on online, even we do ... we are busy working moms. But when we are looking for unique gifts for ourselves or other people, we want to be able to touch the

merchandise and interact with others.

No. 2: Plan for setbacks. They always happen.

Our unique location

No. 3: If you are motivated, don’t let anyone crush your spirit. Work hard and stay focused on the endgame. Q: Thank you, Tamar and Robin, and best of luck!

inside the Van Aken District Market Hall

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