Are You Running Your Business or Is Your Business Running You?
Jeff Hoffman and David Finkel’s ‘Scale: 7 Proven Principles to Grow Your Business and Get Your Life Back’
If you’re a business owner, you’ve likely heard the phrase“scale your business”more times than you can count. Since growth tends to be the primary goal for the vast majority of companies, entrepreneurs are constantly tasked with the struggle of finding the most efficient and effective ways to achieve it. Oftentimes, though, even if those entrepreneurs find innovative methods through which they can expand their clientele base or sell more products, they are forced to navigate the emotional andmental minefield of addingmore work to their already full plates. Jeff Hoffman, a serial entrepreneur and former CEO in the Priceline. com family of companies (PricelineYardSale), and David Finkel, CEO of Maui Mastermind, a business coaching company with thousands of clients worldwide, claim that there is a surprising secret to growing your business without overextending yourself: reduce the overall reliance on you. While it might sound harsh, Hoffman and Finkel pose what they refer to as the“hit by the bus”test to encourage entrepreneurs to understand how crucial it is to delegate.“We want to ask you an extremely important question; one that very few business owners ever allow themselves to consider,”they propose,“because often, the answer is too painful to contemplate. If youwere hit by a bus tomorrow (or otherwise incapacitated), what would happen to your business?”Understandably, most business owners admitted that their company would go under within 30 days without them at the helm.
As CEOs themselves, Hoffman and Finkel offer a creative and successful blueprint to help entrepreneurs rapidly grow their existing businesses, which simultaneously allows them to gainmore personal freedom. Their three level action plan, based on their own experiences starting, scaling, and effectively exiting frommultiple successful companies, helps curious readers determine the best strategy for growth—both professionally and personally. Furthermore, they provide practical
advice on how to execute this action plan in the face of conflicting demands andmultiple responsibilities.
Borbala with Jeff Hoffmann, founder of Priceline, at the March 15th EOA (Entrepreneurs’ Organization Accelerator) luncheon in Cleveland, OH
By breaking down the path to scaling into seven principles, any owner can increase profits and their own freedom. Are you running your business, or is your business running you? Grab a copy of this book to find out!
Opening Day Hamburgers
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12–16 pickle rounds 4 small leaves iceberg lettuce 4 1/4-inch-thick yellow onion slices 1 teaspoon vegetable oil Salt and pepper, to taste Condiments of your choice
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1 pound ground chuck, 80 percent lean 4 soft, white hamburger buns, split 4 1/4-inch-thick tomato slices
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With no fancy sauces, no frills, and no cheese, these all-American burgers are perfect for the start of baseball season.
DIRECTIONS 1. Lightly grease a small nonstick skillet with oil. Heat over medium-high. 2. While heating, gently shape meat into four patties 3 1/2 inches in diameter. Be careful to handle the meat as little as possible to prevent tough burgers. Season liberally with salt and pepper. 3. Sear patties on each side, about 1 minute per side. Reduce heat to medium-low and continue cooking until desired doneness, about 1 more minute per side for medium-rare, 2 more per side for medium-well. 4. Let meat rest for a minimum of 3 minutes. 5. To assemble, place patty on bottom bun and top with tomato, pickles, lettuce, and onion (in that order). Spread condiments on top half of bun and place on top of onion. Serve.
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