African SMEs’ Performance and Behaviors during COVID-19

to enable us to stand the pressure from existing competitions and win loyal customers” which indicates that small businesses have to withstand high competition and pave its way the hard way. Some 50,4% agree and 30,6% strongly agree with the statement totaling 82 % of the surveyed population who are confrming the hard efort given in by African SMEs. Worth noting, the impact that COVID-19 has had on SMEs was positive in how they are perceived because 40,9% agree and 10,7% strongly agree that “due to the COVID-19 pandemic, my business has a better image with the clients” which is a good thing that happened to African SMEs thanks to the pandemic. This positive impact is even further reinforced with replies coming to the statement “I feel that due to the COVID-19 pandemic, small local businesses stand a better chance to grow faster than larger companies” because we fnd 36,4% agreeing with the statement and 13,2% strongly agreeing with it.

13- Access to Information

● Total number of respondents: 242

In this survey, we try to establish whether the access to information is a remaining challenge as indicated by previous literature reviews about African SMEs, and how the challenge is routed.

Table 2.22:: Access to Information


Made with FlippingBook - Online Brochure Maker