ACCESS GEOGRAPHY & DEMOGRAPHICS
Regional Change: Where Growth Is Happening
NET CHANGE IN GYM SUPPLY BY REGION OPENINGS MINUS CLOSURES
-
London
South West
South East
Scotland
North West
Yorkshire & the Humber
Eastern
Wales
West Midlands
East Midlands
North East
Northern Ireland
MEMBERS PER GYM BY REGION
London
North West
South East
Yorkshire & the Humber
West Midlands
Eastern
North East
East Midlands
Scotland
South West
Northern Ireland
Wales
Growth across the UK tness market is unevenly distributed, with clear regional differences in both expansion and contraction. While most regions have experienced net growth, the scale of change varies signi cantly, underlining the importance of local market dynamics. London delivers the largest net increase in sites, re ecting strong underlying demand and continued investment from operators targeting high-density, high-value catchments. The South West and South East also show strong expansion, supported by large
populations and attractive regional markets. Elsewhere, growth is more moderate and widely distributed, with several regions recording steady but less pronounced increases. At the same time, a small number of areas show more constrained conditions, with growth limited or, in some cases, negative, re ecting more mature or locally challenged markets. This variation reinforces the importance of location- speci c strategy. Growth is increasingly concentrated in areas where demand, density and commercial viability align, rather than being evenly distributed across the UK.
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STATE OF THE UK FITNESS INDUSTRY REPORT 2026
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