ACCESS GEOGRAPHY & DEMOGRAPHICS
Who Uses Gyms? The UK Fitness Consumer Profile
DISTRIBUTION OF GYM MEMBERS BY MOSAIC GROUP
.
DOMESTIC SUCCESS
G H O
.
ASPIRING HOMEMAKERS
.
RENTAL HUBS
.
PRESTIGE POSITIONS
E F I B
.
FAMILY BASICS
.
SUBURBAN STABILITY
.
SENIOR SECURITY
.
CITY PROSPERITY
L J M K N A
.
URBAN COHESION
.
MUNICIPAL TENANTS
.
MODEST TRADITIONS
.
TRANSIENT RENTERS
.
VINTAGE VALUE
.
RURAL REALITY
D C
COUNTRY LIVING .
% OF MEMBERS
Gym participation across the UK is concentrated within a relatively narrow set of demographic groups, rather than evenly distributed across the population. Engagement is strongest among mainstream, family- oriented and suburban segments, alongside a signi cant presence of urban renters, re ecting the accessibility and positioning of much of the current tness offer. These groups typically bene t from stable routines, proximity to facilities and price points aligned with mass-market provision, all of which support regular engagement. In contrast, more rural, lower- income and less connected communities remain underrepresented, highlighting a persistent gap between overall population structure and gym usage. Differences between the public and private sectors further reinforce this pattern. Private operators tend to attract a more concentrated mix of mainstream and family-oriented segments, while public facilities engage a broader and more diverse demographic base, including more rural and lower-income groups. This imbalance highlights a clear opportunity for the sector.
PUBLIC VS PRIVATE MOSAIC PROFILE
PRIVATE
PUBLIC
. %
. %
A
A
. %
. %
B
B
. %
.%
C
C
. %
. %
D
D
.%
.%
E
E
F .% G .%
F . % G . % H .%
%
H
.%
.%
I
I
.%
.%
J
J
. %
.%
K
K
.%
.%
L
L
.%
.%
M
M
N .% O .%
. %
N
. %
O
The UK Fitness Consumer Profile is based on a sample of the UK’s . m members
84
STATE OF THE UK FITNESS INDUSTRY REPORT 2026
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