Inside This Issue: • 4 Ways To Promote A PT Workshop • Fall Social Media Ideas for PT Clinics • PLUS Save 15% On Fall Marketing
HOW TO LEVERAGE PATIENT MARKETING September & October IN
1) Digital Marketing Plan Here are a couple key ways to leverage your website & online tools this fall: Prepare & Publish 3-4 Fall-Themed Blog Posts. Think about common sports & outdoor activities this time of year such as football, hiking... even raking leaves! Make a list, then come up with some physical advice or “how to do X safely” for each to write about. Publish a new one every other week or so and promote it on social media. Use Email & Web Pages To Reconnect With Coaches. As various fall sports start back up, be sure to connect with any coaches you’ve had past relationships with, or reach out to new ones to describe your services for young athletes. Consider having a blog to share or even a dedicated page for sports organizations on your website. Promote Any Events/Workshops. PT Workshops are a great way to educatemany people at once about the benefits of physical therapy. Make sure your website has an easy way to promote sign ups such as a workshop landing page, and keep your calendar updated!
2) Seasonal Newsletters This season, get double duty out of your monthly newsletters: Select Topics That Help You Network. Let’s use the sports example again… if you plan to reach out to coaches or other programs, make your monthly newsletter about fall sports then order extras to take with you & distribute by hand. Consider Coupons & Offers. If you don’t normally, offering a special bonus for appointments or referrals is a great fall tactic as people become more “retail minded” heading towards the holidays. 3) Leverage Insurance Benefits To Fill Your Schedule Year after year, our clients’ most successful seasonal marketing campaign is to send what we call Insurance Deductible Reminder Postcards. It’s a simple, easy-to-mail postcard that reminds patients nearing their deductible that insurance could cover most or ALL of their PT expenses. This is a proven technique for getting past patients back - and we’d be happy to help you take advantage of it! Visit PracticePromotions.net/store for options!
Made with FlippingBook Online newsletter