FALL SOCIAL MEDIA IDEAS FOR PT CLINICS
It’s time to embrace a new season! Social media is often an underrated marketing program for PT practices. It can be challenging to track the results and how many patients are generated from platforms like Facebook and Twitter. However, social media marketing is more than just a way to get new patients. It builds awareness and consideration for physical therapy, its benefits, and your practice’s expertise. By posting online, you educate potential patients about PT and how it can help them feel better and be healthy. You also get your clinic’s name and brand out into the public eye. Thus, increasing the number of people who know and recognize your practice. Let’s see how you can leverage fun, seasonal themes to create social media content for your PT practice. Connect Seasonal Activities to PT Social media content needs to be relevant and current to appeal to users as their scroll through their newsfeeds. For example, fall is a big sports season for football, soccer and running. Share preventative tips, home exercises and articles on how PT can improve performance and recovery times. Also, be sure to have visually engaging images that capture the core of your content. View Social Media as a Conversation Your practice’s social media profiles are a virtual representation of your practice. They should have a personality and interact with the online community. Are you sponsoring a local event like a 5K race or community fair? Be sure to follow that event on Facebook and engage with their posts. Do you treat a lot of patients from the local high school sports team? Wish them “Good Luck” on that night’s game or conference through a short post or status update. (For HIPAA, avoid mentioning specific players/patients). Post Fun Pictures of Your Team or Practice Events A picture is worth 1000 words (and lots of clicks and engagement on social media). Start by bringing your practice’s personality to life with photos of the team and events. It could be as simple as “Doughnut Friday” in the office or a group photo of everyone dressed up for Halloween. Are you sponsoring a workshop or community event? Take pictures to post to Facebook both during and after the event.
Create Content for the Holidays Every season has its big holidays such as Halloween and Thanksgiving in the fall. And, there are also smaller holidays or causes that provide great content to share online. Here are some seasonal holidays that you can post about on social media: • Labor Day • Grandparent’s Day • Oktoberfest • Physical Therapy Month • Breast Cancer Awareness Month • Halloween • Veteran’s Day • Thanksgiving Share Seasonal Activities, Ideas or Recipes Think about what you like to read on social media. It might not always be articles or blog posts. Sometimes, we just want simple ideas or inspiration for something fun to do. Try using one day a week to share something fun and not directly related to physical therapy. You could post about pumpkin painting ideas, local apple picking spots, healthy snacks etc. Think about your patient demographics and tailor your posts to their interests. For example, if you treat mostly seniors think about activities for them to do with grandchildren. Or, if you see a lot of young professionals choose active and local ideas that are a fun option for the weekend. Lastly, Post Year-End Insurance Tips This is the best time of year to leverage patients who are at their deductibles or out-of-pocket max – teach them how to get cheap or even free care!
Neil Trickett, Former Practice Owner, CEO & Founder of Practice Promotions
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