Private Practice Results:
4 WAYS TO PROMOTE A PT WORKSHOP 1. Target an Audience Identify who this workshop is for, and be clear internally who it is not for as well. You only want promotions being shown to people in the right gender, age range, with a relevant pain or condition, and in your local area. These are all factors you can use Facebook to target ads to! (see our blog for tips) 2. Website & Online Marketing Using a landing page on your website is a great way to promote the event and collect names and emails of registrants. Use targeted local ads to promote the event to your target audience, and use email to invite current and past patients to bring friends. 3. Social Media Be sure to post several times in the weeks leading up to your workshop. Try different types of posts too such as images and a teaser video – all including the link to register. On Facebook, you can even create a local Event page to invite your followers to. Ask local business partners and the event host (if outside your practice) to share it as well! 4. Direct Mail Within a month of your workshop, include a call out section in your monthly patient newsletter. Then about 1-2 weeks prior, send a postcard or invitation specific to the event. To savemoney, we can help you narrowdown the invitation list to people most likely to respond. Note: Promoting is step 2 out of 4 steps to a successful PT Workshop! Read & download the other 3 steps at: PracticePromotions.net/WorkshopSuccess
Health In Motion PT Invests In SEO & Result-FocusedWeb Design: Gets Results In Less Than 1 Year Health in Motion, like most PT clinics, had a website before. It looked fine and had all the information to get in touch with them. But there was a problem... It wasn’t appearing in Google searches and wasn’t driving New Patients. In fact, they barely saw any visitors per month. But 9 months after switching to Practice Promotions, they approached 3,000 visitors per month mostly from high-quality, organic searches!
• The addition of monthly SEO service means more patients find them naturally without paid ads. • Clear appointment buttons, scheduling forms, plus the Automated PT Chatbot are generating appointments every month.
TO LEARN MORE, SCHEDULE A MARKETING CONSULT AT PracticePromotions.net
CONNECT WITH Neil Trickett, PT Practice Promotions 3 Get PT marketing tips from our blog 3 Access to marketing training videos 3 Connect with other practice owners
Jacob Siner Digital Marketing Director
Neil Trickett, PT
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