COMPANY NEWS
Pictured are Firebird’s General Manager, Mark Doyle (left) and Company Director, Colm Murphy, showcasing how clean HVO is as an alternative fuel source.
Firebird reflects on another successful year NEW CHAPTER FOR LONG-ESTABLISHED HEATING COMPANY F irebird celebrated a milestone year in 2021, as the firm took steps to further progress its ambition for ‘We are proud to have played our part, particularly in the context of renewables’
future growth and its mission towards sustainability. In a year plagued with supply issues across the globe, as a manufacturer, Firebird was able to deliver a supply of high-quality products and heating solutions that remained undisrupted and unaffected. With a passion for developing new and innovative renewable heating solutions and products, Firebird’s key products which proved hugely popular with both installers and customers included the Enviroair air source heat pump. This product is Nearly Zero Energy Building (NZEB) compliant, with a low running cost PCB controller and high-tech intelligent heating controls. Throughout the year, the company took steps to reduce dependence on fossil fuels. One such way to achieve lower emissions is switching to eco-friendly hydro-treated vegetable oil (HVO) as a drop-in replacement for kerosene in existing domestic boilers. This would cost home-owners a one-off conversion charge of less than €400. Confident
that HVO is the future, Firebird’s three manufacturing sites have been running on HVO for the last 12 months. According to Mark Doyle, General Manager of Firebird: “There are about 700,000 liquid fuel-burning boilers in Irish homes. If these homes switched to HVO, up to 90% of greenhouse gas emissions would be eliminated and emissions such as nitrogen oxide (NOx) would be dramatically reduced, literally overnight. Firebird does not sell liquid fuels and has no vested interest, so this fuel is not a commercial opportunity for Firebird – home-owners and the environment are those who would benefit.” This year was also the start of a new chapter for Firebird, as it rebranded to reflect its business strategy and ambition for growth. To mark over 40 years in business, the firm’s rebrand was in recognition of how the business has grown through innovation, while also leading the charge within its industry on
renewable and sustainable energy. The rebrand, brought to life through a progressive new logo and website, was not only an important way in which to align the brand visually across its sites in the Republic of Ireland, England and Northern Ireland, but it also demonstrated Firebird’s vision for the future. Commenting on the success of the past year, Mark added: “We would like to thank all home-owners, installers, plumbers and merchants we work with for their continued support throughout 2021. The industry is at a very exciting juncture, and we are proud to have played our part, particularly in the context of renewables. We look forward to putting our best foot forward again in 2022.”
For more information, visit www.firebird.ie
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