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THE
FACTOR
No v emb e r 2 0 1 9
THE POWER OFWORDS 5W ays to A mp U p Y our C ontent
FROM THE DESK OF Terri
FBI ISSUES ‘HIGH-IMPACT’ CYBERATTACK WARNING
The FBI has recently warned that along with the latest string of attacks on government and education agencies, health care organizations, industrial companies, and the transportation sector are wise to prepare themselves against increased targeting. Incidents have shown that losses from ransomware have increased significantly as the attacks become more targeted, sophisticated, and costly. Have you wondered how the FBI warning might apply to you and your business? Do you find yourself asking variations of the following questions?
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Who’s the most likely target for phishing?
Has a hacker stolen my voice? Is my bank password for sale?
Is my printer safe?
Has my data been sold already?
Does deleting data mean it’s really gone?
Knowledge is part of preparation. If these types of questions have crossed your mind, make sure you are receiving the weekly cyber security tips! Each week delivers a different nugget of information. They are also a great way for your employees to increase their security awareness, so be sure they sign up, too!
If you’re reading this newsletter, then odds are you understand the powerful pull of good content. Words have the ability to conjure goals, hopes, dreams, and ideas, and they’re an integral part of building your brand. If you don’t communicate with potential clients, how can you expect them to trust you? You can build that trust by crafting quality content on your website and in your advertising. Once you start looking, you’ll probably be surprised by just how many words your company puts into the world each month. We could spend all day going over tips of the trade, but, whether you’re just getting started or giving your brand image an overhaul for the holidays, these are the high points you don’t want to miss. 1. CHOOSE A VOICE When it comes to content, consistency is key. Few things are worse than scatterbrained messaging: If your company’s tone is upbeat and slang-happy one moment and serious and pedantic the next, your customers will develop whiplash, and, worse, they won’t have a good understanding of who you are. Your best strategy for building a bond
Dedicated to your success,
-Terri Scan the QR code or go to securitytips.nowxcorp.com
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Eliminating Doubt and Creating Certainty in All Our Interactions • 972-992-3456 • 1
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3. GET PERSONAL If you can remind your customers that your company is made up of people just like them, then you have a better chance of earning their business. Showing your audience a real person in your copy is a great way to build authenticity and trust. Try personalizing your blog posts with your own signature, letting employees write their own profiles, and including information about employees’ lives outside the office.
4. GO MULTIPLATFORM If you’re producing quality copy, then why not blast it on all frequencies? Facebook and Twitter posts require a different touch than long-form blog posts, but having a social media presence can be a real asset to your brand. In 2014, HubSpot found 80% of companies saw increased traffic to their websites thanks to social media marketing efforts. Don’t miss this opportunity to get your brand in front of more people. 5. HIRE AN EDITOR If you plan to have a blog on your website, send out print marketing materials to customers, or post regularly on social media, then you can’t afford to skip this step. Even if you contract an editor for just a few hours each week, it’s crucial to get professional eyes on your content; it can make or break your brand’s reputation. According to Business NH Magazine, one study showed that businesses with spelling and grammar errors on their
with potential clients is to pick a coherent company identity and stick to it. 2. SPEAK TO YOUR DEMOGRAPHIC Picture your typical customer: Are they male or female? Blue-collar or white-collar? Tech-savvy or old-school? Once you have their traits nailed down, gear your copy specifically to them. If you write with your potential customers in mind and consider things like jargon, tone, and message, then they’ll better identify with your brand and be more likely to do business.
websites lost twice as many potential customers as those with clean copy.
With the holiday shopping season right around the corner, we want to catch you up on one of the hottest tech items of 2019: wireless earbuds. Apple’s AirPods may have been one of the first to boast the convenience of no tangled wires or bulky headbands to flatten your hairdo, but this year’s many strong competitors have stepped up to the plate. Use this guide to find the right earbuds for the music lovers in your life. GET UNTANGLED FOR THE HOLIDAYS With 2019’s Hottest Wireless Earbuds
which can be extended an extra 36 hours thanks to the Melomania 1’s portable charging case. Thus, these are the ideal headphones for long flights, camping trips, and any other excursion away from power outlets.
FOR THE GYM RAT: BOSE’S SOUNDSPORT FREE
FOR THE CONNOISSEUR: SENNHEISER’S MOMENTUM TRUE WIRELESS Do you have a loved one who uses words like “warmth,”“range,” and “crispness”when commenting on your home entertainment system? Well, if any pair of headphones is going to live up to their discerning ears, it’s Sennheiser’s elegant first entry into the world of wireless earbuds. With a $300 price tag, they are far from cheap, but Sennheiser has put every cent to good use. Not only do these high-end buds have a sound quality to rival the most expensive wired headphones, but they also
make use of the latest Bluetooth technology to deliver tunes with imperceptible latency.
For those who love blasting a motivating playlist while swinging kettlebells, look no further than the SoundSport Free wireless earbuds. For $200, Bose delivers the balanced sound they’ve built their brand on while adding some sporty features every jogger or lifter will appreciate. Their design makes for a comfortable fit, and earbud-mounted controls mean users don’t have to fish their phones out of their gym shorts.
FOR THE TRAVELER: CAMBRIDGE AUDIO’S MELOMANIA 1 At $130, Cambridge Audio’s Melomania 1 model is a competent contender for its price range alone. The headphones deliver the best, most detailed sound quality in their class and boast an impressively stable Bluetooth connection. But what really makes these earbuds a steal is their outrageous battery life. A full charge will give you nine hours of uninterrupted music,
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POINT BY POINT Revolutionize Your Business With Bullet Journaling
HOW DO I DO IT?
When you’re an entrepreneur or a business leader, your to-do list can feel more like a novel than a manageable list. But what if you could order your thoughts, track your accomplishments, and maintain organization all on your own terms? It may sound too good to be true, but bullet journaling does just that.
Despite the versatility, every bullet journal shares a couple key components. First, you need a legend or key to identify what symbols mean throughout your journal. For example, a square next to a task may indicate it is a high priority, or a star may mean a task has been completed. Any group of symbols will work, but consistency keeps you organized. Second, you need a calendar in your bullet journal. That way, you can organize your goals by year, month, week, or day and keep track of smaller goals along the way. Throughout your journal, create separate sections for as many breakdowns as you want, but the key is to keep it all connected. No longer do you need to carry around a to-do list, a planner, and a calendar. Turn to bullet journaling to revolutionize the way you organize. For more tips, inspiration, and information on how bullet journaling can help you and your business, visit BulletJournal.com.
WHAT IS IT?
Despite what the name may suggest, bullet journaling has little to do with writing out your feelings — unless you want to do that! Instead, it’s a log of all your to-do lists, reminders, and tracking systems in one convenient place. The goal is to complete tasks and update your journal each day. You can even download a companion app to digitally stay on top of your tracking. The beauty of bullet journaling is customization. If you’re a visual person, create drawings or tape down pictures to represent your tasks. If you prefer precise outlines, use ruled pages to order each goal and its subtasks. A bullet journal can include every aspect of your business
down to the smallest logistical details, or it can break down a single, complicated aspect, such as vendor tracking, into one journal. The look and function of your bullet journal is completely up to you and your process.
Take a Break!
The Best Leftover Turkey Sandwich Inspired by Bon Appétit
Ingredients
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1/3 cup leftover dressing or stuffing
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2 slices sourdough bread
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2 tbsp Dijon mustard
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2 tbsp leftover gravy
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2 slices Swiss cheese
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1 tbsp butter, room temperature
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1/3 cup shredded leftover turkey 3 tbsp leftover cranberry sauce
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Note: Don’t worry if you don’t have all the leftovers required.
Directions
2. Combine sandwich and spread butter on both sides. 3. In a panini maker or large skillet, grill until crispy and golden brown. 4. Slice and serve.
1. Coat inside of each bread
slice with mustard and a slice of cheese. Place turkey and cranberry sauce on one slice and dressing and gravy on the other.
Eliminating Doubt and Creating Certainty in All Our Interactions • 972-992-3456 • 3
NowX Corporation
391 E. Las Colinas Blvd. Suite 130 Irving, TX 75039
www.nowxcorp.com 972-992-3456
INSIDE THIS ISSUE From the Desk of Terri PAGE 1 The Power of Words PAGE 1 2019’s Hottest Wireless Earbuds PAGE 2 Bullet Journaling for Your Business PAGE 3 Take a Break PAGE 3 The Best Leftover Turkey Sandwich PAGE 3 Teaching Kids the Power of Voting PAGE 4
Published by The Newsletter Pro • www.newsletterpro.com
YOUR VOTE MATTERS, AND, SOMEDAY, YOUR KID’SWILL TOO! Teach a Lesson About Voting This Election Day!
The 2020 presidential election is heating up, but Election Day 2019 still requires citizens’ voices to decide the fate of their cities, counties, states, and judgeships. As the U.S. enjoys a relatively quiet election day on Tuesday, Nov. 5, use the opportunity to teach your children about their civic duty and the power of voting. FOR THE YOUNG KIDDOS There’s no reason why children can’t be involved in local elections. Let your kids tag along to the voting area, and ask for help from city workers and local representatives to answer your kids’ questions. You can even set up your own family election by holding a vote over what to have for dinner or where the next family vacation should be located. If you’re looking for bedtime books to feed their curiosity, try out fun reads like “O, Say Can You See? America’s Symbols, Landmarks, and Inspiring Words” by Sheila Keenan. Various websites, like KidsVotingUSA.org, also have ample resources for educators and families. FOR NEW VOTERS Turning 18 comes with the newfound responsibility of voting for our country’s leaders, and, for new voters, the system, ballots, and restrictions can be confusing. Start by walking your teen through the
registration process, which can be done in person at your municipality’s office or online at USA.gov or Vote.org. Next, talk with your teen about what’s at stake in the upcoming election. Be careful not to seed your language with opinions so your teen can develop their own view. Direct them to resources like Ballotpedia.org, where they can find information, practice voting, and see local sample ballots. And, of course, when Election Day rolls around, celebrate their first vote! DON’T FORGET ABOUT YOU! Voting is a right and privilege that comes with U.S. citizenship. Don’t miss your opportunity to have your voice heard. Learn more about your local election by visiting Ballotpedia.org or contacting your municipality, and be sure to register to vote if you haven’t already. Remember, your kids learn by watching what you do, not just by listening to what you say. Inspire them to get involved and, when the time comes, exercise their right to vote!
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