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3. GET PERSONAL If you can remind your customers that your company is made up of people just like them, then you have a better chance of earning their business. Showing your audience a real person in your copy is a great way to build authenticity and trust. Try personalizing your blog posts with your own signature, letting employees write their own profiles, and including information about employees’ lives outside the office.
4. GO MULTIPLATFORM If you’re producing quality copy, then why not blast it on all frequencies? Facebook and Twitter posts require a different touch than long-form blog posts, but having a social media presence can be a real asset to your brand. In 2014, HubSpot found 80% of companies saw increased traffic to their websites thanks to social media marketing efforts. Don’t miss this opportunity to get your brand in front of more people. 5. HIRE AN EDITOR If you plan to have a blog on your website, send out print marketing materials to customers, or post regularly on social media, then you can’t afford to skip this step. Even if you contract an editor for just a few hours each week, it’s crucial to get professional eyes on your content; it can make or break your brand’s reputation. According to Business NH Magazine, one study showed that businesses with spelling and grammar errors on their
with potential clients is to pick a coherent company identity and stick to it. 2. SPEAK TO YOUR DEMOGRAPHIC Picture your typical customer: Are they male or female? Blue-collar or white-collar? Tech-savvy or old-school? Once you have their traits nailed down, gear your copy specifically to them. If you write with your potential customers in mind and consider things like jargon, tone, and message, then they’ll better identify with your brand and be more likely to do business.
websites lost twice as many potential customers as those with clean copy.
With the holiday shopping season right around the corner, we want to catch you up on one of the hottest tech items of 2019: wireless earbuds. Apple’s AirPods may have been one of the first to boast the convenience of no tangled wires or bulky headbands to flatten your hairdo, but this year’s many strong competitors have stepped up to the plate. Use this guide to find the right earbuds for the music lovers in your life. GET UNTANGLED FOR THE HOLIDAYS With 2019’s Hottest Wireless Earbuds
which can be extended an extra 36 hours thanks to the Melomania 1’s portable charging case. Thus, these are the ideal headphones for long flights, camping trips, and any other excursion away from power outlets.
FOR THE GYM RAT: BOSE’S SOUNDSPORT FREE
FOR THE CONNOISSEUR: SENNHEISER’S MOMENTUM TRUE WIRELESS Do you have a loved one who uses words like “warmth,”“range,” and “crispness”when commenting on your home entertainment system? Well, if any pair of headphones is going to live up to their discerning ears, it’s Sennheiser’s elegant first entry into the world of wireless earbuds. With a $300 price tag, they are far from cheap, but Sennheiser has put every cent to good use. Not only do these high-end buds have a sound quality to rival the most expensive wired headphones, but they also
make use of the latest Bluetooth technology to deliver tunes with imperceptible latency.
For those who love blasting a motivating playlist while swinging kettlebells, look no further than the SoundSport Free wireless earbuds. For $200, Bose delivers the balanced sound they’ve built their brand on while adding some sporty features every jogger or lifter will appreciate. Their design makes for a comfortable fit, and earbud-mounted controls mean users don’t have to fish their phones out of their gym shorts.
FOR THE TRAVELER: CAMBRIDGE AUDIO’S MELOMANIA 1 At $130, Cambridge Audio’s Melomania 1 model is a competent contender for its price range alone. The headphones deliver the best, most detailed sound quality in their class and boast an impressively stable Bluetooth connection. But what really makes these earbuds a steal is their outrageous battery life. A full charge will give you nine hours of uninterrupted music,
2 • www.nowxcorp.com • Eliminating Doubt and Creating Certainty in All Our Interactions
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