WILLOWBROOK TENANT MANUAL 2016
Marketing The Marketing Department manages all aspects of marketing the shopping centre including image positioning of the shopping centre, promotions, advertising and special events. Each year the Marketing Director sets out marketing objectives and a strategic plan of implementation to reach those objectives. Merchants are encouraged to tie into promotions and special events whenever possible. This may be in the form of sponsorship, prize giveaways, volunteer participation or inclusion in advertising programs. Throughout the year, the Marketing Department communicates upcoming advertising campaigns, promotions and special events through bulletins, newsletters, marketing calendars and timely bulletins. The Marketing Department encourages participation at any level, as such, your ideas, inquiries, and comments are welcome! The Marketing Department would be pleased to discuss the marketing of Willowbrook Shopping Centre with you and can be reached at the Administration Office at 604.530.2115. It is the responsibility of each merchant to co-ordinate their own advertising and promotions for the benefit of their own individual store. The Marketing Department is available to assist in brainstorming and to provide contacts whenever possible. Customer Service Centre The Customer Service Centre is located by the Hudson’s Bay, adjacent to Eccotique Day Spa & Salon. The Customer Service Personnel are committed to making Willowbrook Shopping Centre a great place to shop and work by providing outstanding customer service. The Customer Service Centre has many services for you and your customers:
Shopping Centre Maps & Store Directories Willowbrook Shopping Centre Gift Cards Stroller & Wheelchair Loans Gift Wrapping Directions & Information Accommodation, Tourism & Attractions, and Transit Information Gift Ideas Lost & Found Shopping Centre Employment Opportunities Emergency “jump starts” for Vehicles “Hearts in Motion” Walking Club
Shop’n Stroll Program Student Price Cards
Page 4
Made with FlippingBook Annual report