PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
12592 W. Explorer Dr. #100 Boise, ID 83713
Inside
From Typewriters to Servers
How to Break 1 Million Views
Sorting Food at the Idaho Foodbank
Should I Use Cloud Services for My Small Business?
Bacon and Spinach Frittata
Book Review: ‘Run Your Business, Don’t Let It Run You’
Book Review: ‘Run Your Business, Don’t Let It Run You’ The DOC Method’s Practical Guide for Professional Growth
When Clay Mathile, owner of the Iams pet food company, sold his business for $2.3 billion, he still had decades of business experience to offer. Eager to share the professional management system he developed in the face of owning a private business, Mathile founded Aileron, a nonprofit dedicated to helping private businesses establish sustainable growth. “Thinking and planning is an ongoing business process,” Mathile states. “And it requires a leader to focus on three key areas: direction , operation , and control [the DOC method].” • Leadership: To start, a business manager must always be transforming themselves into an effective leader. They do this by being self-aware, staying respectful of others, and holding to their personal values. • Strategy: Rather than follow a strict process, true strategic planning relies on in-depth thinking, talking, reviewing, and learning to “prioritize resources and retain a sustainable, competitive advantage over the competition.” DIRECTION
• People Development: Employees are the driving force of every company, and by fostering talent through expanded responsibilities, educational opportunities, and accountability, leaders can create a passionate workforce more aligned with their vision.
CONTROL
• Culture: An important step in creating a team, specific choices must be made to foster a unique and cohesive environment to build “a respectful workplace setting and provide a sense of purpose to workers.” • Performance Management: An outside board comprised of impartial, third-party individuals can focus on “big picture” issues, monitoring individual and collective performances that can be improved when needed. “Run Your Business, Don’t Let It Run You” is a valuable resource to all business leaders, regardless of industry or the current size of their business. Mathile’s blueprint for long-term goals offers strategies for greater focus, sustainable growth, and an end to 16-hour work days.
OPERATION
• Business Structure: An amazing strategy means very little without effective operations to manage resources.
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