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ER SRBIJA I „DEČJE SRCE“ AIR SERBIA AND CHILD’S HEART NOVI JASTUK OD BIVŠIH UNIFORMI / NEW TRAVEL PILLOW MADE FROM FORMER UNIFORMS
Nakon nesesera, torbi za laptop, cegera i drugih proizvoda izrađenih od rashodovanih uniformi zaposlenih Er Srbije, Humanitarna organizacija „Dečje srce“ pripremila je još jedan proizvod u okviru zajedničkog projekta „Uniforme dobijaju novu
Following the creation of toiletry bags, laptop bags, tote bags and other products made from retired Air Serbia employee uniforms, humanitarian organisation Child’s Heart has prepared another product as part of the joint project “Uniforms Given a New Purpose”. This time around, the product is a travel pillow made from material originating from former uniforms, continuing the process of repurposing them to create practical and durable items. The new product was made from skirts that were part of employee uniforms, while leftover material from vests intended for the production of laptop bags was used as filling.
svrhu“. Reč je o jastuku za putovanja, izrađenom od materijala nekadašnjih uniformi, čime je nastavljen proces njihove prenamene u praktične i dugotrajne predmete. Nov proizvod napravljen je od suknji koje su bile deo uniformi zaposlenih, dok je za njegovo punjenje poslužio preostali materijal od prsluka namenjenih izradi torbi za laptop.
Saradnja Er Srbije i Humanitarne organizacije „Dečje srce“ pokrenuta je sa ciljem da rashodovane uniforme nacionalne avio-kompanije dobiju novu namenu. Različiti delovi uniformi koriste se za izradu predmeta koji imaju praktičnu vrednost i mogu da nastave svoj životni ciklus u potpuno novom obliku. Poseban značaj ovog projekta ogleda se i u njegovoj društvenoj komponenti, budući da su u proces izrade uključene osobe sa smetnjama u razvoju angažovane u okviru Humanitarne organizacije „Dečje srce“. Na taj način projekat povezuje održivo upravljanje resursima sa podrškom inkluziji i stvaranjem prilika za radno angažovanje. Izradom jastuka za putovanja napravljen je još jedan korak u pravcu što potpunijeg korišćenja raspoloživog materijala. Čak su i ostaci nastali nakon izrade prethodnih proizvoda dobili novu funkciju, što dodatno potvrđuje ideju na kojoj je projekat zasnovan, da se uz dobar dizajn, kreativnost i pažljivo planiranje životni vek tekstila može značajno produžiti. – Od samog početka želeli smo da ovaj projekat pokaže kako održivost može da bude prisutna i u svakodnevnim poslovnim procesima. Posebno nam je važno što
The partnership between Air Serbia and Child’s Heart was launched with the aim of giving retired uniforms of the national airline a new purpose. Different parts of the uniforms are used to create items that have practical value and can continue their lifecycle in a completely new form. The project is also particularly significant due to its social component, as people with developmental disabilities are engaged through Child’s Heart and involved in the production process. In this way, the project combines sustainable resource management with support for inclusion and the creation of employment opportunities. Creating the travel pillow marks another step towards making the fullest possible use of available material. Even the remnants left over after the production of previous products have been given a new purpose, further confirming the idea behind the project: with good design, creativity and careful planning, the lifespan of textiles can be extended significantly. “From the very beginning, we wanted this project to show how sustainability can also be incorporated into everyday business processes. It is particularly important to us that we are able to find a new purpose even for material that
Jastuk za putovanja je još jedan lep primer kako stare uniforme mogu da dobiju potpuno novu funkciju, uz istovremenu podršku jednoj važnoj društvenoj inicijativi – Bojana Knežević The travel pillow is another great example of how old uniforms can be given a completely new purpose, while at the same time supporting an important social initiative ~ Bojana Knežević
uspevamo da pronađemo novu namenu i za materijal koji je već korišćen za izradu drugih proizvoda, jer na taj način zaista koristimo svaki njegov deo. Jastuk za putovanja je još jedan lep primer kako stare uniforme mogu da dobiju potpuno novu funkciju, uz istovremenu podršku jednoj važnoj društvenoj inicijativi – izjavila je Bojana Knežević, viša menadžerka za marketing i putničko iskustvo. Projekat „Uniforme dobijaju novu svrhu“ deo je nastojanja Er Srbije da principe održivosti primenjuje i kroz konkretne aktivnosti koje mogu da imaju dugoročan efekat.
has already been used to make other products, because in this way we are truly making use of every part of the material. This travel pillow is another great example of how old uniforms can be given a completely new purpose, while at the same time supporting an important social initiative,” said Bojana Knežević, Air Serbia’s Head of Marketing and Guest Experience. The “Uniforms Given a New Purpose” project is part of Air Serbia’s efforts to implement sustainability principles through tangible activities that can have a long-term impact.
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