Nexgen Packaging, Kidkanai Team Up On Fiberboard Hanger Product Westmont, Illinois based Nexgen Packaging, a leading pro- vider of sustainable packaging solutions and paper fiber- board hangers, announced a product collaboration with Kidkanai, a children’s concept store launched by French retailer, Kiabi. Nexgen Packaging produced its Ditto eco-friendly hangers for Kidkanai, which helped the retailer align with its vision for sustainability in the retail space. Kidkanai offers responsibly sourced, “preloved” chil- dren’s clothing and accessories. As in most retail spaces, the most common option for hanging clothing was to use plastic hangers. Plastic hangers contribute to environmen- tal pollution as they are non-biodegradable and often end up in landfills. Finding hangers that matched Kidkanai’s eco-friendly values posed a challenge for the store.
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Nexgen provided Kidkanai with a 100 percent plas- tic-free hanger solution by utilizing their design experi- ence. It optimized seven hanger styles to ensure durability and in-store reusability. Nexgen was able to provide 100 percent recycled FSC paper fiberboard hangers as a solu- tion for Kidkanai. These hangers, if thrown away and taken to a landfill, decompose in under six months. That’s much faster than the degradation of plastic hangers, which re- main in the ecosystem for generations. “We are all very happy at Kiabi and Kidkanai with the service and support we have received from Nexgen throughout the launch of our concept store,” said Pau- line Bachelet, Second Hand Product Manager at Kidka- nai. “The Ditto hangers we worked on with Nexgen are very high quality and work well with all our products. The hangers perfectly complement our preloved garments and showcase our branding clearly. This, along with having a zero-plastic impact, makes Ditto hangers perfect for our new brand.” Speaking of the collaboration, Manuel Torres, Manag- ing Director for Nexgen EMEA, said, “The collaboration between Nexgen Packaging and Kidkanai resulted in a perfect match for Kiabi’s sustainable fashion strategy. Our teams worked together to define functional and durable designs while maintaining the sustainability goals of recy- cled, recyclable, and reusable hangers.”
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June 19, 2023
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