the store altogether, packaging needs to work harder in order to meet their specific needs and desires and to communicate this fact at the point of purchase. Such packaging features as transparent materials can create a feeling of openness and trust, as well as aligning with Millennials’ interest in fresher, healthier foods. Contemporary design, recyclability, or unique shapes can also draw in younger consumers. Shelf-stable foods are more likely than chilled or fresh to be associated with attributes such as time- saving, helpful, and good value. Packaging can
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strengthen these assets to make shopping the store centre as appealing as the burgeoning perimeter to younger consumers. “Our packaging trends for 2018 reflect the most current and forward-looking consumer attitudes, ac- tions, and purchasing behaviors in both global and local markets,” said David Luttenberger, Global Pack- aging Director at Mintel.“Such trends as those we see emerging in e-commerce packaging have stories that are just now being written. Others, such as the attack on plastics, are well into their first few chapters, but with no clear ending in sight. It is those backstories and future-forward implications that position Mintel’s 2018 Packaging Trends as essential to retailer, brand, and package converter strategies during the coming year and beyond.” This tranparent can from Sonoco appeals to younger consumer’s need for contemporary packag- ing formats.
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Flexo Market News January 8, 2018 13
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