CAPITAL PROJECTS RECRUITMENT CANDIDATE INFORMATION PACK Agent Sales Manager Candidate Information Pack
About Us We’re Student Roost. An owner and operator of purpose-built student accommodation across the UK.
We’re not quite the new kids on the block, having already created a portfolio of over 17,000 beds, in 48 buildings; but we’re at the very beginning of building our brand, our culture and our DNA. That makes it an exciting time to join us. Already, we’re made up of really good people and we’re a business who will endeavour, always, to do the right thing, in the right way – truly putting students’ experience, welfare and safety at the top of our agenda. We’ve all heard ‘if you build it…they will come’; we believe if you build it right, they will stay: that goes for both our customers and our people. We want to be a stable, welcoming and safe backdrop for our customer’s entire time at University, giving them one less thing to worry about. And for our people, we all spend more time at work than we do with our loved ones, we think it’s only right that you do that in an organisation, environment and a team that you love being a part of.
As a business built largely on acquisition, we have an array of properties and people, whilst many of our teams didn’t choose to come and work here, they do choose whether or not to stay and we’re confident we’re building a business that attracts talent from a variety of sectors and backgrounds, further diversifying the team in place. In little more than 12 months, we’ve built a complete HQ team, armed with little more than a Job Description and we think that’s testament to the experience candidates received when meeting with our team; a team of passionate, talented, like-minded individuals, who embrace the culture we’re seeking to build. Whether our properties were acquired from others or developed by ourselves, we’re excited about the positive changes we can bring to both the physical aspects of the property and the experience within it for our residents. We have, and continue to, invest in exciting, capital programmes, driving value for our residents, the people who work there and our investors. We look to our residents and property Team Members to help us better our understanding of the use of space; recognising those closest to the customer often know best. And for our people; providing welcoming work environments, interesting roles, competitive pay and benefits that matter to the individual. We’re starting to build out our Learning & Development framework too, so whilst the rewards should be there for everyone today, the real riches are in the long-term careers we can eventually offer. We’re putting major efforts into building a brand and an organisation that people want to work for and we think our greatest days are still ahead of us.
Jessica Gallop Director of People
Our Locations:
Liverpool Nottingham Newcastle Aberdeen Southampton
Wrexham
Birmingham
Sheffield Glasgow
York
Edinburgh Bournemouth
Bath
Swansea Leicester
Chester Belfast
Durham
*image for illustrative purposes only
WHAT WE OFFER
• Flexible tenancy lengths • Each site’s facilities have been tailored to their environment • Our rooms range from ensuite to studio and apartments • Excellent Customer Service • A home from home
Culture, Values & Behaviours You won’t find our values plastered across our walls, or our Team Members reciting them like a morning call; you won’t find a 100-page booklet detailing how we expect our Team Members to behave and you most certainly won’t find carbon-copy Team Members. Culture is how we work together to deliver a service to our customers, a meaningful career for our people and returns for our investors. It’s every single conversation we have internally and with our customers, parents, universities; it’s every piece of work we deliver, every person we hire, every supplier we pay, every room we sell, every new property we develop. Our values are delivered and not just displayed - It’s one thing to put our values on show; we’d rather put our people on show – that’s how we best demonstrate the values and behaviours here.
High Support – High Challenge
Freedom in a Framework
Lift
Reward what’s right
People over Policy
Base Camp
MORE ON VALUES
Let’s start with what they’re not…
They’re not a vinyl or fancy artwork on the wall. They’re not a banner on a website, nor a stick to beat Team Members with. They’re not delivered for you or handed over and they’re never an excuse.
Our values are the things we value here. The things that are important to us and the things we pursue and protect.
A
D
I
H
Authenticity
Integrity
Humility
Decency
C
C
P
C
Curiosity
Perceptive Communication Courage
I
Influence
”
The Requirements
Job Description
OVERVIEW: We are now seeking to appoint a highly motivated and proactive Sales Manager – Groups & B2B who is effective in building and developing relationships with key influencers globally and locally. This is a varied and exciting role that uses effective multi-channel sales and marketing techniques to promote Student Roost to agents and institutions across a global portfolio. This role is focused on increasing revenue across the whole year. ROLE RESPONSIBILITIES • Contribute to the continual and sustainable growth of Student Roost by supporting B2B relationships in achieving their targets • Monitor student enquiries, applications and bookings for each market from agents and institutions to identify and respond to trends • Attend events and conferences and network with key partners • Work closely with Student Roost current partners and build new relationships with key influencers to ensure a solid sales pipeline to our properties • Identify and build relationships with both Agents and intuitions in both the UK and overseas, by visits, meetings, calls and email campaigns • Develop, negotiate and manage agency relationships in target markets worldwide. This will include monitoring the performance of agents relation to student recruitment as part of the process of improving the effectiveness of recruitment in specific markets • Provide training for agents to enable them to understand, explain and positively promote the business and its offering to prospective students • Organise incoming visits from individuals, agents and groups to Student Roost properties • Develop sustainable sales strategies back up with market research for the recruitment of international students linked to areas we have properties. • Develop a yearly student recruitment plan to highlight activities to be undertaken and recruitment opportunities for the following academic year in line with data analysis to improve bookings
• Plan student recruitment campaigns by priority market • Conduct market research, including competitor and benchmark analysis. This will include the analysis of internal and external statistical information and conduct investigations into market conditions • Work collaboratively with the Marketing Department and Operations team to ensure third party partners have everything they need to successfully promote Student Roost • Plan regular communications to existing and potential partners • Work with the marketing department to produce country specific bespoke marketing materials, both print and web where required • Manage an International Student Recruitment Executive and assist in their development and progression within Student Roost SAFETY, WELFARE & COMPLIANCE • Top of your agenda at all times; practice an unrelenting approach to safety and welfare by adherence to any and all safety policies and processes in our organisation. • Develop an understanding within your respective area for all statutory and legal accountabilities we hold; furthermore, ensure that your colleagues understand why we perform such duties and encourage an environment where safety and welfare is never overlooked. • Create an environment whereby all team members feel confident and comfortable in raising any concerns about our properties or our practices.
About You
WHAT YOU’VE DONE BEFORE • Graduate or significant experience of the international Baccalaureate programme • Sales and Marketing experience gained within an educational environment • Previous direct experience in sales and marketing
WHAT YOU’RE GOOD AT/KNOWN FOR • Ability to think strategically and understand how to develop potential client relationships • Excellent communication skills, both written and oral • Excellent interpersonal skills and the ability to work efficiently and effectively with others • Proven ability to meet deadlines and work under pressure • A self-starter who can use their initiative and also work effectively as part of a team • A pragmatic and flexible approach
WHAT WILL IT TAKE? Physical Effort
• You’ll be desk-based at our office in Birmingham, working in front of a screen for much of that time. In line with the DSE assessment, we encourage time away from your workstation, fresh air throughout the day and a good balance between systems and human beings! Mental Effort • This is a role of competing priorities and as a seasonal operation, there are times of year when workloads may spike or unplanned incidents will take over. The role requires someone highly organised, but someone who is calm and pragmatic in their response to changes. • Despite solid planning, short-notice work may be required of you. • Unpredictable pattern of activity, no two days are the same and this role would be more suited to someone who can operate effectively in a highly-varied environment. Emotional Effort • As we build out this business, working on the development of organisational processes, systems and change, it can bring with it uncertainty. We would seek to minimise or remove any concerns for people through clear, consistent communication.
CAPITAL PROJECTS RECRUITMENT CANDIDATE INFORMATION PACK To arrange a confidential conversation to discuss the opportunity in more depth, please contact Hayley Mintern or Charlotte Turedi of the Management Recruitment Group. Applications should be sent to hayley.mintern@mrgpeople.co.uk or charlotte.turedi@mrgpeople.co.uk
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