THE MARKETING BEHIND YOUR HOME
97% of buyers start their home search online. Nearly 50% of serious buyer activity happens within the first two weeks of a home hitting the market. Strategic, full-scope marketing in the beginning ensures your home reaches the largest possible audience while buyer excitement is highest. *stats curtesy of national association of realtors THE MARKETING INCLUDED IN OUR LISTING PACKAGES Many of these services are typically outsourced and billed separately, if included at all, by brokerages. At Spivey Realty Group, they are coordinated for you, totally in-house and included within our listing packages! Professional Photography ESTIMATED VALUE: $500 30+ interior and exterior images Optimized for MLS, Zillow, Redfin, and social media AT SPIVEY REALTY GROUP, OUR GOAL IS SIMPLE: CREATE MAXIMUM EXPOSURE, ATTRACT THE RIGHT BUYERS QUICKLY, AND POSITION YOUR HOME FOR THE STRONGEST POSSIBLE OFFER.
Custom Property Website ESTIMATED VALUE: $250-500 Dedicated web page for exclusive property details Easy to share with buyers and agents Keeps buyers engaged longer and improves online sharing across social media and email. Lifestyle Video Marketing ESTIMATED VALUE: $350-750 Showcases the home experience and lifestyle Used heavily for social media exposure Listings that include video generate over 400% more buyer inquiries than listings without video marketing.(NAR)
Homes with professional photography receive 61% more online views and sell up to 32% faster than homes without professional marketing. Aerial/ Drone Photography ESTIMATED VALUE: $250 Highlights property layout and surroundings Helps buyers understand lot placement and neighborhood Listings with aerial photography receive higher click-through rates and stronger buyer engagement online, particularly for larger lots and unique locations. 3D Virtual Tour ESTIMATED VALUE: $150 Interactive digital walkthrough Allows buyers to explore the home remotely Listings with 3D tours receive up to 87% more listing views. (Zillow) Floor Plans ESTIMATED VALUE: $150 Shows layout and room flow Helps buyers visualize furniture placement Listings with floor plans receive longer viewing time online and higher showing conversion rates. Social Media Marketing ESTIMATED VALUE: $500-1000 Targeted promotion across local buyer audiences •Exposure beyond MLS searches Social media marketing introduces homes to buyers before they even begin actively searching, and our brokerage maintains one of the largest real estate audiences in Grays Harbor.
Print & Neighborhood Marketing ESTIMATED VALUE: $150-250 Just Listed postcards with Open house flyer Neighborhood outreach Neighbors often know someone looking to move into the area — making this outreach surprisingly powerful. Real Estate Magazine Feature ESTIMATED VALUE: $500-$1000 Full page exposure in GH Real Estate Magazine •xtended reach beyond MLS platforms Provides additional exposure to buyers exploring homes in the area with the magazine located in over 50 different local businesses The average buyer tours 8 homes before making a purchase decision.
We ensure your home stands out online through professional media and strategic marketing so its top 8 and then #1 after viewing!
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